Senior Leadership Team

Joanne Wells

Joanne Wells


Joanne is a very experienced and incredibly able British educator. Prior to joining South View School, Joanne was the Founding Principal of the British School of Bucharest for 13 years where she developed it from a small primary school of 70 children to a full primary and secondary school of 525+ students.

Steve Simmonds

Steve Simmonds

Assistant Head and Director of Sport

Steve has a strong background in physical education; is an executive committee member of the Dubai Affliated School Sports Association which includes running various inter-school sports across Dubai. Steve’s drive and passion centres around a creating a competitive, yet inclusive PE and swimming curriculum, where students have a chance to learn new skills and showcase their talents. Using his classroom experience, Steve’s role as Assistant Head allows him, as part of the senior management team, to build South View’s reputation across Dubai and ensure high standards are achieved across all matters of school life, like teaching and learning, enrichment and pastoral care.

Samuel Holiday

Samuel Holiday

Head of Primary

Sam is an established Head of Primary with seven years of Senior Leadership in the UAE, reflected by his National Professional Qualification for Senior Leadership and a strong track record in purposeful Curriculum, Learning and Teaching strategies and Assessment. He has a strong background in modern education, consulting on a unique global professional learning platform for children and leading professional development clusters across Dubai.

I’m so excited to give you a very warm welcome to our beautiful school and our wonderful family; a place where you’ll make lots of friends, lots of memories and lots of progress.


Today is your day.

You’re off to Great Places!

You’re off and away!

You have brains in your head.
You have feet in your shoes.
You can steer yourself
any direction you choose.

Aim high, aim true and learn with a smile.